Denim & Smith Barbershops / R U Curious Salons

SERVICES

A 30-Day, Double Website Migration

Michael Rizzuto

OWNER, DENIM & SMITH

"Symmetry Commerce’s team is exceptional. They’re knowledgeable, honest, and provide clear, actionable guidance based on real-world experience. The team is professional, reliable, and communicates promptly and effectively. They worked seamlessly on our project, delivering earlier than the deadline. If you seek a professional team that delivers results while prioritizing trust and transparency, Symmetry Commerce is your best choice. So glad we made the call. "

Objective

A 30-Day, double website migration from WooCommerce to Shopify

Denim & Smith Barbershops and R U Curious Salons are luxury Hair Services located across Alberta that aim to honour the timeless tradition of the classic gent's barbershop and encapsulate the luxury of premium salons. Their existing WooCommerce stores had limited inventory capabilities, led customers to unresponsive pages, and an unstable checkout experience. Symmetry Commerce successfully performed a seamless 4-week migration to Shopify for both stores, importing over 1,000 products and improving web performance.

Impacts

1,100+ each Products Migrated

4,500 each Customers Migrated

50% Less time updating inventory and pricing

Transformation

Fast Sites, Smooth Bookings

Denim & Smith Barbershops and R U Curious Salons partnered with Symmetry Commerce to migrate from WooCommerce to Shopify. Their legacy websites made it challenging to sync inventory between two stores and were plagued by slow site speed and unresponsive links. Symmetry Commerce migrated both websites in under 4 weeks, immediately improving performance and local customer experience. We implemented tools to sync inventory across all locations, added a chat feature to address FAQs, and gave their websites a modern refresh—including optimized home, location, services, and collection pages with improved search and filtering. Best-selling products and online promotions are now front and center, driving more online orders. Customers can now easily book local hair and grooming services, with a seamless checkout confirmed in just a few clicks.

Challenges

Outdated UX & Filtering

Poor collections and filtering organization, unresponsive pages to book local services, R U Curious terms and descriptions copied & pasted into Denim & Smith website

Unstable Checkout

Customers unable to checkout on R U Curious Salon website, resulting into customer being redirected to homepage instead of checkout page

Unsynchronized Inventory

Inventory between each location and store would be manually adjusted, often out of sync and missed revenue

Results

Improved User Experience Redesigned collection pages and improved filtering options for products. Location pages and Services pages improved to include available booking portals with accurate service pricing for each location. Descriptions are unique to each website with no cross over.

Trusted Checkout Experience Customers are able to easily checkout with one-page checkout. Shopify checkout pages are familiar which increases trust in customer experience

Synchronized Inventory Inventory for all products between the two stores, and store locations are now automatically updated, showing accurate available inventory on the online store