CPG
Do it Tennis
A Faster, Smarter eCommerce Experience on Shopify
Objective
A Strategic Shopify Migration Built for Growth

Do It Tennis has been selling tennis equipment from their California based headquarters since 2005. When they engaged Symmetry to migrate their ecommerce experience to Shopify, we were guided by a clear mandate: to create a faster, more agile, and conversion-focused eCommerce experience. This meant delivering a refreshed storefront aligned with modern UX and design standards, while enhancing site speed and overall performance. It also involved introducing more sophisticated upsell and cross-sell capabilities to increase average order value and overall revenue. Equally important, the project streamlined internal workflows, enabling the team to manage updates and deploy improvements with greater efficiency and control.

Impacts
10,000 Products Migrated
100,000 Customers Migrated
75,000 Orders Migrated
700 Blogs Migrated
Transformation
A High-Performance Shopify Transformation
The migration delivered a significantly faster, modernized storefront that enhances the overall shopping experience. Performance improvements have resulted in a smoother, more seamless customer journey, while custom-built product filtering and variant selection tools have made it far easier for customers to quickly discover and purchase the right products. Internally, the new Shopify setup has also streamlined operations, giving the team greater flexibility and control to implement updates and continuously optimize the site with ease.
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Challenges
Performance limitations

The existing platform was not delivering optimal load times, impacting user experience and conversion potential.

Operational inefficiencies

Website updates and day-to-day internal tasks were time-consuming and lacked streamlined workflows for the internal team.

Scalability constraints

The previous setup limited flexibility and made it difficult to support the company’s long-term growth and evolving commerce needs.

Results
Improved performance The new Shopify build delivered a significantly faster, more responsive site, enhancing overall user experience and supporting stronger conversion potential.
Streamlined operations Internal workflows were simplified and optimized, enabling the team to manage updates, merchandising, and improvements with greater speed and efficiency.
Scalable foundation for growth The replatformed Shopify setup established an extensible eCommerce foundation designed to support ongoing growth and evolving business needs.