

Erin Stubblefield
CEO, LICORICE INTERNATIONAL
"Their experience with Shopify makes them fantastic problem solvers, so you end up with a customized shop tailored to your needs and vision. "
Licorice International, a small, family-owned business located in Lincoln Nebraska, has been delighting licorice enthusiasts since 1996. Now home to over 300 types of licorice and candies from 15 countries, Licorice International is run by a passionate team of licorice aficionados. In 2024, they partnered with Symmetry Commerce to migrate their website and POS to Shopify.
Inventories in ProductCart (website) and Quickbooks POS (retail) were out of sync, resulting in manual inventory updates and missed revenue.
Customers were having difficulty navigating and checking out, leading to lost revenue and customer churn.
Lack of innovation on the ProductCart platform limited website enhancements and led to slow and expensive updates.