B2B & Wholesale Commerce on Shopify

Symmetry Commerce builds B2B and wholesale commerce on Shopify — from native Shopify B2B company accounts and price lists to fully custom sales-rep portals. Whether B2B is a channel inside your D2C store or a dedicated wholesale storefront, we have shipped it. B2B implementations start at $25,000.

What’s included

• Shopify B2B setup: company accounts, per-customer price lists, net payment terms, ACH, and conditional shipping rates by customer attributes and cart contents
• Bulk-order portals: excel-like quick ordering, passwordless login and store-credit tracking applied at purchase
• Custom sales-rep portals: view-as-customer, customer-context pricing APIs, order and invoice history, inventory visibility, PDF and CSV export
• Dual-store wholesale architectures with employee pricing tiers, call-list workflows and login-as-customer order entry
• B2B data migration: company records (1,500+ in recent projects) and wholesale price lists
• ERP-connected B2B: pricing catalogs and credit terms synced from NetSuite, Dynamics or Sage

How we work

We start by mapping your wholesale reality — customer tiers, terms, reps, credit — onto Shopify's B2B primitives, and only build custom where native runs out. Everything ships with acceptance criteria, UAT and training for your wholesale and account-management teams.

Proven results

For an outdoor-gear company we migrated 1,500 B2B companies with price lists into a consolidated Shopify environment. For a skincare brand we delivered a bulk-order portal with net-terms checkout. For a lighting distributor we built a custom rep portal with middleware infrastructure, customer-scoped pricing and invoice history.

Frequently asked questions

Does Shopify really work for B2B?

Yes. Company accounts, price lists, net terms and quantity rules are native on Shopify Plus, and custom portals cover the rest. We have replaced legacy B2B platforms with it repeatedly.

Can we run D2C and wholesale together?

Both models work: one store with B2B catalogs, or a dedicated wholesale store. We help you choose based on catalog overlap, pricing secrecy and team workflows.

What does B2B on Shopify cost?

Native B2B configuration starts around $25,000 inside a build; custom portals are scoped separately and have ranged from $5,000 add-ons to six-figure programs.

Ready to talk? Contact Symmetry Commerce for a scoped proposal with a fixed budget, timeline, and itemized deliverables — no vague estimates.